Welcome to Wingman: Your Partner in Web Design, Branding, and Content Production

We are Toronto based custom web design studio

WHY CHOOSE WINGMAN ?

Website

  • We start by analyzing your key competitors to understand their marketing strategies and industry trends.

  • This research informs our approach to communicate effectively with your audience and ensures your website is optimized for search engines from the get-go.

    Once we've finalized our strategy and you're on board, it's time to get creative and bring your vision to life!

  • Our detailed prototypes provide a clear visualization of your project, enabling you to oversee every aspect before moving into development.

    We leverage Figma and Adobe XD to design and prototype full-functional apps, e-commerce stores, or B2B marketplaces.

  • In the initial stages of logo design or branding, we present several preliminary design concepts for your consideration. Upon selecting a direction, we focus our efforts on refining the chosen concept until it meets your satisfaction and receives final approval.

  • At this stage of the project, we engage project stakeholders in reviewing the initial conceptual design work. Following this, we integrate the new design system into the comprehensive suite of wireframes developed during our earlier Strategy phase.

  • During development, the team experiences a fully operational design, facilitating the identification and resolution of any concerns. We host the website on our secure development server, granting you the opportunity to interact with the working prototype. This phase enables comprehensive testing to rectify any glitches before the official website launch.

    • Logo Design & Branding

    This stage involves preparing the final logo design for everyday marketing use. Additionally, we extend the brand's reach by integrating the logo into various peripherals, such as social profile designs or comprehensive brand guideline documents.

    • Website Deployment

    After migrating the new website to the production server, we conduct rigorous multi-platform user testing to ensure optimal performance across various devices and browsers. Our quality assurance efforts focus on identifying and addressing any issues before the official launch of your redesigned website.

    Throughout the launch process, we meticulously review a pre-launch checklist to verify that all configurations are accurate and functioning smoothly, mitigating any potential server-related discrepancies or software variations.

    • Logo Design & Branding

    To ensure seamless reproduction of your brand across different media platforms, we adhere to specific guidelines and document standards expected by print shops and other media providers. Our pre-flight inspection ensures that the logo design and brand materials meet these standards, empowering you to consistently and confidently represent your brand across all channels.

  • While many consider a design project complete after certain stages, we beg to differ! Our commitment extends beyond completion to offer ongoing support and growth opportunities.

    We provide personalized CMS demonstrations and training sessions to ensure your team is well-versed in navigating the new website effectively. Additionally, we offer guidance on best practices for ongoing search engine optimization and asset management within the website.

    Post-deployment, we continuously monitor performance using robust web tools for the initial 60-day period. This involves rigorous testing and auditing to gauge visitor engagement and organic search performance, enabling us to optimize the website's performance and maximize its impact.

Branding

  • Let's start from the beginning! We kick off by getting to know you, your business, and what you're aiming for. This helps us figure out who you're up against in the market. This research sets the stage for everything we'll do next in creating your brand. It's like laying the groundwork for a solid building!

  • Your logo is like the anchor of your brand—it's what people will remember you by. We believe in keeping it simple, versatile, and memorable because it's usually the first thing people notice about your brand. Interested in our logo design services? Let's chat more about it.

  • For most businesses, having a cohesive set of business materials is essential. This typically includes business cards, letterheads, envelopes, and presentation or sales decks. These materials can range from traditional static PDFs to fully immersive and interactive presentations. If you're looking for a complete business systems design, we've got you covered. Let's discuss your needs in more detail.

  • Whether you opt for Google ads or prefer targeted marketing through automation such as email campaigns and social media retargeting, our creative experts have you covered. We'll craft your entire marketing arsenal to maintain consistency across all your communications. Let's work together to build a cohesive marketing strategy that resonates with your audience.

  • Many businesses have various marketing materials like annual reports for shareholders or participation in industry tradeshows. Some also use printed brochures to leave with potential customers who might not be ready to buy yet. Making sure these assets match your brand and marketing efforts can make them more powerful tools in your marketing toolbox.

  • In today's digital age, custom, responsive web design stands out as the most potent marketing tool for any business. A fully branded website equipped with powerful marketing tools is essential for achieving success in the online realm. Ready to elevate your digital presence? Let's create a website tailored to your brand's needs.

  • Your brand identity guidelines, often called the "brand bible," serve as a vital roadmap for deploying and maintaining your brand. They instruct vendors on how to use your brand consistently across all marketing aspects. These guidelines provide access to key brand elements such as fonts, corporate colors, and photography, ensuring a cohesive and unified brand identity across all channels.

  • Enhance your brand's visual storytelling with our custom photo and video production services. Whether you require stunning photography, captivating videography, or both, our team of professionals is here to bring your vision to life. Let us help you create engaging content that leaves a lasting impression on your audience.

Content

  • Before scriptwriting, understanding your audience is crucial. Analyze their preferences and behavior through social media and surveys to ensure your message resonates effectively.

  • Craft a concise script tailored to your video's purpose and length. Aim for clarity and engagement, ensuring every word serves a purpose.

  • Ensure your brand identity is reflected in the script and visuals. Incorporate consistent colors, fonts, and logos to reinforce brand recognition.

  • Select a visual style that aligns with your brand and audience preferences. Choose from options like 3D, whiteboard, or motion graphics to bring your story to life.

  • Create a visual blueprint of your video's narrative and sequence. Collaborate with the creative team to refine the storyline and incorporate animation cues.

  • Select a suitable voice actor to narrate your script. Ensure the voice tone matches your brand personality and resonates with your target audience.

  • Animate the visual elements to enhance engagement and convey your message effectively. Incorporate sound effects and background music to set the mood and evoke emotions.

  • Regular communication between the client and production team ensures satisfaction and prevents delays. Address any issues promptly to ensure a smooth production process and timely delivery.

What makes our websites stand out ?

We believe in a collaborative approach to website development, partnering closely with clients to fully understand their goals and vision.

By prioritizing client involvement, we explore diverse solutions and directions to bring their projects to life.

As a Toronto-based web development agency, our commitment lies in delivering top-tier products that clients can confidently stand behind. We encourage active participation throughout the development process, fostering constructive feedback and suggestions.

To facilitate this, we invite clients to follow our production process and communication channels, such as dedicated Slack channels, where they can observe all team communications, provide feedback, and stay updated on the progress of their project.

  • Our designs guide visitors through essential information and seamlessly lead them towards the website's conversion goals, enhancing user engagement and satisfaction.

  • We prioritize both quality and speed in website delivery. Projects are not queued, and we only accept new projects when a complete team is available to ensure timely completion.

  • Recognizing the significance of responsive design, we ensure that your website's content and design are optimized across all devices, guaranteeing an optimal viewing experience for all users.

  • Our UX/UI designers craft a content hierarchy sketch based on your goals, aligning our vision with yours before proceeding with website development.

  • We conduct comprehensive testing across browsers and devices, including desktops, tablets, and mobile (IOS and Android), to ensure flawless functionality. User testing with feedback integration is integral to our bug-fixing process

  • Each client is assigned a dedicated project manager who maintains constant communication and provides updates throughout the project lifecycle.

  • Utilizing Figma software, we transform static designs into interactive prototypes, facilitating seamless collaboration among clients and content creators with the ability to add comments and suggestions.

  • We assist clients in selecting and setting up the optimal hosting platform for their website, offering recommendations and comprehensive instructions for this crucial step in the development process.

Why choose Wingman ?

  • All-in-One Solution

    From designing your brand to building your website or application, and even producing photo, video, and animation content for your marketing needs, we've got you covered all under one roof.

  • Dedicated Manager

    Your project will have a dedicated manager who ensures a personalized experience. They'll be available to touch base regularly and keep their hand on the pulse of your project, offering a unique and attentive approach.

  • Communication and Access

    With 24/7 access to all documents and communication channels, you can follow our production process closely. Stay informed and provide feedback every step of the way, ensuring that your project evolves exactly as you envision.

Make It

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