Chocolate

*

Concepts

*

Chocolate * Concepts *

Concept 1

The everyday line - Ritual

The Everyday" is a working concept name — we used it internally from day one of the design process and it stuck. We are now have 4 name options including The Everyday. Whatever name is chosen, the campaign strategy, packaging design, and brand positioning will adjust accordingly

Concept 2

Polka BAR

Your daily chocolate ritual, upgraded — premium Belgian chocolate bars infused with four organic functional mushrooms and real dehydrated fruit, designed for people who want their treat to do more

Concept 3

The everyday line - More Options

The Everyday" is a working concept name — we used it internally from day one of the design process and it stuck. We are now have 4 name options including The Everyday. Whatever name is chosen, the campaign strategy, packaging design, and brand positioning stay the same.